Dogecoin Millionaire Wants to Bring Back Culture of Giving With New Game

Gary Lachance, an early Dogecoin backer and founder of the Decentralized Dance Party, is giving away 1 million doge to seed his latest venture.

Gary Lachance has a knack for getting people to help him out. One of the co-inventors of the Decentralized Dance Party (DDP) – a roving celebration powered by a radio transmitter, hundreds of boomboxes and thousands of dancers – he never struggled to find people willing to chip in for gas money or batteries to keep the radios going. DDP has been a money-losing operation since it kicked off in 2009. But Lachance isn’t fazed for his next throwdown.

On Saturday, he’s launching a blockchain-based game that rewards players with non-fungible tokens (NFTs) and Dogecoin (DOGE, -5.16%). The beta release of Million Doge Disco combines elements of augmented reality (AR) games, like Pokemon Go, and the DDP, letting people encounter and dance with digital characters called “Dogeagotchi” in the real world that also live on a blockchain as an NFT.